99% of our daily decisions are made in less than 230 milliseconds* at the limbic level, that is to say intuitively through our feelings and the chemical reactions produced by our body and brain. It is only afterwards and in a very marginal way that the illusion of rationality in our choices comes into action via the cerebral cortex.

Building your actions, communications, venues and strategies solely with a rational approach is therefore de facto doomed to failure.

We are an international team of experts in neuro-economics and sensory architecture, and our activities are entirely focused on addressing this irrationality in human beings, because the good news is that it is perfectly predictable!

To do this, we offer you an innovative approach, oriented towards personalized support and aimed at measurable results.

We combine analysis of the needs and emotional functioning of your targets, with the creative use of many digital extended reality tools, to stimulate the desired states of consciousness on your audience, improve their understanding and well-being to ultimately unconsciously obtain the results you expect.

Welcome to a world of senses!

* source Lightspeed research Novembre 2017 - 10 European countries